WebJun 4, 2024 · Generally, above and below the line advertising fall into two categories, as shown below: Above the line advertising – ATL is used when the focus is on mass media promotion to reach a large audience. ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards. Below the line advertising – In … WebFeb 9, 2024 · Below-the-line relates to lower forms of marketing that involves more personal and direct contact with the consumer, such as print advertising and public relations. Above-the-line marketing, on the other …
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WebDec 23, 2024 · They can use a variety of marketing tools to reach potential customers with their message. In this context, a distinction between ATL and BTL marketing has been made, but now the line is getting blurred. TTL, or through the line, is an integrated approach that actually combines two marketing methods: ATL and BTL. WebWith 10 years of experience developing successful brand and marketing strategies and executing impactful ATL and BTL campaigns in New … mebeverine manufacturers in india
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